The personal information we collect from you helps us get to know our website visitors, our guests (customers) and potential guests. We use this information to better personalize the features, performance and support of our products and services and to provide you with additional information and opportunities.

We collect personal information that you voluntarily submit to us through our website in the following ways:

- When you register on the site to set up an account
- When you sign up for special discount information via email
- When you purchase a gift card, we collect the recipient's name and address.
- By contacting us by sending an email
- When you enter a sweepstakes or participate in a survey
- We also collect personal information through the use of technology, without you submitting that information, as follows:

As you browse our website, certain information may be passively collected, including your internet protocol address, browser type, domain names, access times and operating system.